Sputnik is the flagship Vodka brand of Russian Vodka House and one of the few genuine Russian Vodkas available in the West. The old authentic recipe was selected by some of Russia's greatest vodka distillers to mark the pioneering launch of the Sputnik satellite in the late fifties.

The Mission
londonparties.co.uk were commissioned by The Russian Vodka House in 2004 to help Sputnik achieve and deliver massive exposure and listings in the style bar and club market in London, as well as exposure at key events world wide. The brand launched with a spectacular party at the London Planetarium but how could they grow from that and take the Vodka label to the next level in what some say is the hardest spirit market to break into. That's where we stepped in.

The Solution
For Sputnik there was a two pronged assault, one covering business to business and the other business to consumer. The brand was keen not only to get listed at style bars and clubs but also to be the vodka brand of choice for consumers.

Co-sponsorship of our premium event brands; Nick House Entertainment and Fashion Overdose, where by the product was seeded to key customers plus marketing exposure through communications. Additionally brand affiliation with high end luxury brands was part of the plans.

To build a micro-site for consumer communications with viral and data capture mechanisms in place. This would allow Sputnik to continue to communicate with those interested in the product even after the party was over.

To engineer listing deals at selected bars and club outlets as well as creating a way that Sputnik could continually support these outlets once the listing was in place.

Results
The events we have held in conjunction with Sputnik have taken us to St Tropez, Tokyo, Paris and of course nearly all of London's elite style bar venues, this has helped to raise the profile of the brand not only to the consumer but to venue operators worldwide as well.

Brand affiliations with Fashion TV, ISIS model management, and key celebrity alignments at events, David Guetta, Jade Jagger, Amy Sacco to name but a few have all helped to build Sputnik's perception in the marketplace.

Sputnik Vodka is now one of the major house pouring spirits in the Style bar and club market, you can now experience the original Russian vodka experience at Umbaba, Chinawhite, Paper, Pop, Jerusalem, Mamilanji, Café de Paris and 24 to give you a taste. It has taken over from some of the worlds major vodka brands to become the main house pouring vodka and working hand in hand with londonpartes.co.uk we have managed to not only get the buy in of the venues but more importantly the buy in from the consumer, recent customer surveys indicate that the brand is now one that is not only expected at bars and clubs but one that is demanded by vodka drinkers in the capital.

We also introduced a Sputnik owned Fashion Overdose 1.6L limited edition bottle of Vodka specifically for the Fashion Overdose parties, Grazia magazine placed this on the hot list of things to have.

To continually support venues that listed Sputnik we created a quarterly party concept labelled ‘Ignite Your Night'. The aim here was to provide an extra special party with added content from special guest DJ's and acts thus vastly increasing the exposure to Sputnik and hand in hand increasing revenues at the venue involved.