Fiat is one of the worlds leading and most successful car companies. In a bid to target the 18-30 market with their new Grande Punto car they came to NHE to create an experiential marketing and events campaign that would not only have excellent brand prestige and rub off but also excite and inspire their core market to take note and get involved.

We tackled this problem 2 fold - online and offline.

Online:
The creation of verypuntopeople.co.uk a social network website and community of party followers, car enthusiasts and Fiat lovers; the site was built to connect like minded people, showcase VPP events and promote the car in a non intrusive fluid manner. The site also had the task of data collection and lead generation that would then filter through to local car dealers in an effort to convert them to Fiat car owners.

Offline:
NHE crafted, created and produced 6 events across the UK, aligning the events with high profile house music DJs in some of the countries most spectacular venues. The events were promoted locally and were used to not only showcase the Grande Punto but to create awareness about local car dealers, sales incentives and data collection excercises.

Results:
With over 70,000 visitors to the website, 8,000 new subscribers and a total of over 3000 competition entrants the site delivered well above expectation, we also delivered over 7000 people to the 6 events and we had approx 1400 people visit local dealers after the events to find out more about sales incentives and new car models.