NHE worked with Bourjois Paris on their Summer Tropical Art look campaign. The concept was to involve our londonparties.co.uk female database with the full range of Bourjois products and help promote their 1second application nail varnish at events.

Pre-event promotion included targeting female members of londonparties.co.uk through email and web marketing, a dedicated area was built on the site to promote the Bourjois series of events as well as to showcase the new products and drive traffic back through to the Bourjois Paris UK site.

In total 5 events were held with the flagship final event being held at Paper nightclub where we had over 600 females join us from 8pm to take part in the experience. The girls had their nails and make up done and enjoyed a cocktail as they tested other products in the Bourjois Paris range before the club night started.

Event guests were also provided with purchase incentive vouchers to be redeemed at participating stockists and competitions to generate data collection.

During the events we also promoted a 'Best Bourjois Look' competition, where participants were chosen by ambassadors on the evening and one winner was selected at the event and presented with 1 years supply of Bourjois Make-Up products.

Before and after the events, a bespoke photo gallery and landing page was created on the londonparties.co.uk website and email and online communication tools where used to help drive traffic to these areas, visitors to the website once logged in would see relevant marketing ads based on gender and traffic to the Bourjois micro site on londonparties exceeded our expectations.

The events where heavily subscribed to and for the finale party the guest list was closed 2 days before the event as we had had over 1000 RSVPs.

In total 5585 names and email addresses were captured and the events gained further exposure through local London press.

Since our initial campaign NHE has worked with Bourjois through various instore and online promotions as well as partnering with them to promote competitions and incentives to our female members on londonparties.co.uk